Focus Groups Essay -- essays research papers

Focus GroupsFocus sorts argon a qualitative form of marketing research that understructure dish up a marketer assess consumer needs and feelings in a focalization that simple questionnaires can non. In a revolve about group, you bring in concert a small group to discuss issues and concerns about the features of a product. Participants atomic number 18 usually paid a fee for their time. A marketer can gain valuable information such as gaining a guests attitudes and determining advertising persuasiveness. The group is typically run by a moderator who maintains the groups focus. Some recent topics of interest regarding this subject are focus groups for advertising, Online focus groups, and political focus groups.Traditional focus groups usually have it off with a consumers reaction to a product, whether it be good or bad. In todays ad-packed media, marketers need to worry about how consumers react to their advertising. numerous marketers have set up focus groups to do just t hat smoke how efficient an ad is, whether or not the group was interested, and if the ad and fool name can be recalled from the spot.Companies such as Motorola have employ focus groups to gauge the effectiveness of commercials. When the company chose to launch the Wings campaign, they were shy of what song would be appropriate for the T.V spot. An overwhelming resolution from a focus group led to the use of the Rolling Stones song You Cant Always Get What You Want. Marketers at Motorola raised concerns of whether or not the song was appropriate, based on the title. After a positive response from their focus group, the company ran the ad. overwhelmingly positive focus-group response to the Rolling Stones as a transgenerational and transgeographic icon confirmed people were more interested in the emotion of the music than the lyrics. (Adage.com, Snyder)While conventional focus groups and their confront to face method of collecting data has proved to be effective, the internet has proven to be both more effective and more convenient. A traditional focus group normally consists of about 10 people, while an online group can reach thousands of participants. The DiscoverWhy group is one such group that holds online survey and focus groups for various companies. In order to test the effectiv... ...se the information wisely can gain valuable insight to difficult problems. http//adage.com/search97cgi/s97_cgi?action= plenty&VdkVgwKey=%2E%2E%2F%2E%2E%2F%2E%2E%2Fadage%2Fwww%2Fnews%5Fand%5Ffeatures%2Ffeatures%2F19980420%2Farticle2%2Ehtml&DocOffset=35&DocsFound=92&QueryZip=focus+group&SearchUrl=http%3A%2F%2Fadage%2Ecom%2Fsearch97cgi%2Fs97%5Fcgi%3Faction%3DSearch%26QueryZip%3Dfocus%2Bgroup%26Filter%3Dadage%255Fbak%252Ehts%26ResultTemplate%3Dadage%255Fresults%252Ehts%26QueryText%3Dfocus%2Bgroup%26ResultStart%3D31%26ResultCount%3D10&http//adage.com/search97cgi/s97_cgi?action=View&VdkVgwKey=%2E%2E%2F%2E%2E%2F%2E%2E%2Fadage%2Fwww%2Finteractive%2Farticles%2F20000327%2Far ticle1%2Ehtml&DocOffset=17&DocsFound=92&QueryZip=focus+groups&SearchUrl=http%3A%2F%2Fadage%2Ecom%2Fsearch97cgi%2Fs97%5Fcgi%3Faction%3DSearch%26QueryZip%3Dfocus%2Bgroups%26Filter%3Dadage%255Fbak%252Ehts%26ResultTemplate%3Dadage%255Fresults%252Ehts%26QueryText%3Dfocus%2Bgroups%26ResultStart%3D11%26ResultCount%3D10&http//www.adcritic.com/corporate/http//www.mtv.com/sendme.tin?page=/mtv/news/chooseorlose/features/feature_0306.html