The Highest Quality of Under Armour Case Study Example | Topics and Well Written Essays - 500 words - 95

The Highest Quality of Under armor - casing Study ExampleIt is not well established as comp atomic number 18d to the established competitors like Nike, Puma, and Adidas, Under Armour is gain, ng lead in the industry. The function is in terms of the products abilities to conform to situations and perform as per the expectations. Since the high society concentrates on the American domestic grocery, the information necessary to pinpoint performance is timely. Domestic sales are an indicator that Under Armour has a small sales volume. Apart from using the function arranging to pinpoint performance results, the company can use the area and unit system to pinpoint performance results.Benchmarking is essential to any organization (Baiman and Joel pp. 201). While aware of the existing competitors who include Nike, Reebok, Puma, and Adidas among others, the Under Armour, through benchmarking has managed to approximate its performance. An issue of concern is its high dep revokeence on few third-party suppliers. The competitors rely on a salmagundi of third party providers thus easy to counter pricing and ensure efficient product dissemination all over the food market segments. Under Armour suffers massive losses because of relying on few suppliers who end up demanding high prices. Should the demand for suppliers products exceed what the company supplies, it can end up affecting its trading operations due to reduced access to supplies and raw materials.A key measure and standard that Under thing upholds is obeying laws and regulations. It is an important element in its code of ethics. Launching of a new product in market demands Under Armour to observe standards of identifiability, accessibility, substantiality, and measurability. It is an indicator to show the companys ability to assess reply patterns and incorporate marketing mix in its standards. Trough this information, Under Armour can segment its market and strive to attain a competitive advantage. The str ategy is in line with its recommended strategic plan, which has a hot tagline.