Soap in Philippines

INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www. datamonitor. com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: [email  protected] com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: [email  protected] com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: [email  protected] datamonitor. com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia : +61 2 8705 6900 f: +61 2 8705 6901 e: [email  protected] com Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The Philippine soap market grew by 3. 7% in 2010 to reach a value of $132. 2 million. Market value forecast In 2015, t he Philippine soap market is forecast to have a value of $156. 8 million, an increase of 18. 6% since 2010. Market volume The Philippine soap market grew by 2. 4% in 2010 to reach a volume of 93. 7 million units. Market volume forecastIn 2015, the Philippine soap market is forecast to have a volume of 103. 9 million units, an increase of 10. 9% since 2010. Market segmentation I Bar soap is the largest segment of the soap market in Philippines, accounting for 89. 6% of the market's total value. Market segmentation II Philippines accounts for 2. 3% of the Asia-Pacific soap market value. Market share Procter & Gamble Company, The is the leading player in the Philippine soap market, generating a 64. 4% share of the market's value. Market rivalry The Philippines soap market is highly concentrated with top three players accounting for 82. 2% of the total market value.Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0 208 – 2010 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET VOLUME MARKET SEGMENTATION I MARKET SEGMENTATION II MARKET SHARE FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Procter & Gamble Company, The Colgate-Palmolive Company Unilever MARKET DISTRIBUTION MARKET FORECASTS Market value forecast Market volume forecast MACROECONOMIC INDICATORS APPENDIX Methodology Philippines – Soap Datamonitor. This profile is a licensed product and is not to be photocopied 2 7 7 8 9 10 11 12 13 14 15 15 16 17 18 19 20 21 21 26 31 35 36 36 37 38 40 40 0115 – 0208 – 2010 Page 3 CONTENTS Industry associations Related Datamonitor research Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting 41 41 42 43 43 43 43 Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 4 CONTENTS LIST OF TABLESTable 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: Table 19: Table 20: Table 21: Table 22: Table 23: Table 24: Philippines soap market value: $ million, 2006–10(e) Philippines soap market volume: million units, 2006–10(e) Philippines soap market segmentation I:% share, by value, 2010(e) Philippines soap market segmentation II: % share, by value, 2010(e) Philippines soap market share: % share, by value, 2010(e) Procter & Gamble Company, The: key facts Procter & Gamble Company, The: key financials ($) Procter & Gamble Company, The: key financial ratios Colgate-Palmolive Company: key facts Colgate-Palmolive Company: key financials ($) Colgate-Palmolive Company: key financial ratios Unilever: key facts Unilever: key financials ($) Unilever: key financials (â‚ ¬) Unile ver: key financial ratios Philippines soap market distribution: % share, by value, 2010(e) Philippines soap market value forecast: $ million, 2010–15 Philippines soap market volume forecast: million units, 2010–15 Philippines size of population (million), 2006–10 Philippines gdp (constant 2000 prices, $ billion), 2006–10 Philippines gdp (current prices, $ billion), 2006–10 Philippines inflation, 2006–10 Philippines consumer price index (absolute), 2006–10 Philippines exchange rate, 2006–10 10 11 12 13 14 21 24 24 26 28 29 31 33 33 33 35 36 37 38 38 38 39 39 39 Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 5 CONTENTS LIST OF FIGURESFigure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Figure 7: Figure 8: Figure 9: Philippines soap market value: $ million, 2006–10(e) Philippines soap market volume: million units, 2006à ¢â‚¬â€œ10(e) Philippines soap market segmentation I:% share, by value, 2010(e) Philippines soap market segmentation II: % share, by value, 2010(e) Philippines soap market share: % share, by value, 2010(e) Forces driving competition in the soap market in Philippines, 2010 Drivers of buyer power in the soap market in Philippines, 2010 Drivers of supplier power in the soap market in Philippines, 2010 Factors influencing the likelihood of new entrants in the soap market in Philippines, 2010 Factors influencing the threat of substitutes in the soap market in Philippines, 2010 Drivers of degree of rivalry in the soap market in Philippines, 2010 Procter & Gamble Company, The: revenues & profitability Procter & Gamble Company, The: assets & liabilities Colgate-Palmolive Company: revenues & profitability Colgate-Palmolive Company: assets & liabilities Unilever: revenues & profitability Unilever: assets & liabilities Philippines soap market distribution: % share, by value, 2010(e) Philippines soap market value forecast: $ million, 2010–15 Philippines soap market volume forecast: million units, 2010–15 10 11 12 13 14 15 16 17 18 19 20 25 25 29 30 34 34 35 36 37 Figure 10: Figure 11: Figure 12: Figure 13: Figure 14: Figure 15: Figure 16: Figure 17: Figure 18: Figure 19: Figure 20: Philippines – Soap  © Datamonitor.This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 6 MARKET OVERVIEW MARKET OVERVIEW Market definition The soap market consists of retail sales of bar soap and liquid soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. For the purpose of this report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea, Indonesia, the Philippines, Thailand, Vietnam, New Zealand, Hong Kong, Malaysia, Pak istan and Taiwan. Philippines – Soap  © Datamonitor.This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 7 MARKET OVERVIEW Research highlights The Philippines soap market generated total revenues of $132. 2 million in 2010, representing a compound annual growth rate (CAGR) of 3. 9% for the period spanning 2006-2010. Bar soap sales proved the most lucrative for the Philippines soap market in 2010, generating total revenues of $118. 5 million, equivalent to 89. 6% of the market's overall value. The performance of the market is forecast to decelerate, with an anticipated CAGR of 3. 5% for the fiveyear period 2010-2015, which is expected to lead the market to a value of $156. million by the end of 2015. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 8 MARKET OVERVIEW Market analysis The Philippines soap market grew at a steady rate during the period 2006-2010, as a result of steady sales growth in the liquid soap and bar soap categories. The overall market growth is expected to decelerate in the forthcoming five years. The Philippines soap market generated total revenues of $132. 2 million in 2010, representing a compound annual growth rate (CAGR) of 3. 9% for the period spanning 2006-2010. In comparison, the Malaysian and Thai markets grew with CAGRs of 3. 2% and 3. % respectively, over the same period, to reach respective values of $60. 7 million and $182 million in 2010. Market consumption volumes increased with a CAGR of 2. 7% between 2006 and 2010, to reach a total of 93. 7 million units in 2010. The market's volume is expected to rise to 103. 9 million units by the end of 2015, representing a CAGR of 2. 1% for the 2010-2015 period. Bar soap sales proved the most lucrative for the Philippines soap market in 2010, generating total revenues of $118. 5 million, equivalent to 89. 6% of the market's overall va lue. In comparison, sales of liquid soap generated revenues of $13. 8 million in 2010, equating to 10. % of the market's aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 3. 5% for the fiveyear period 2010-2015, which is expected to lead the market to a value of $156. 8 million by the end of 2015. Comparatively, the Malaysian and Thai markets will grow with CAGRs of 2. 6% and 2. 1% respectively, over the same period, to reach respective values of $69 million and $201. 8 million in 2015. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 9 MARKET VALUE MARKET VALUE The Philippine soap market grew by 3. 7% in 2010 to reach a value of $132. million. The compound annual growth rate of the market in the period 2006–10 was 3. 9%. Table 1: Year 2006 2007 2008 2009 2010(e) CAGR: 2006–10 Source: Datamonitor Philippines soap market value: $ million, 2006–10(e) $ million 113. 6 118. 3 122. 9 127. 5 132. 2 PHP million 5,137. 1 5,350. 2 5,557. 8 5,768. 8 5,982. 8 â‚ ¬ million 85. 5 89. 1 92. 6 96. 1 99. 6 % Growth 4. 1 3. 9 3. 8 3. 7 3. 9% DATAMONITOR Figure 1: Philippines soap market value: $ million, 2006–10(e) Source: Datamonitor DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 10 MARKET VOLUME MARKET VOLUMEThe Philippine soap market grew by 2. 4% in 2010 to reach a volume of 93. 7 million units. The compound annual growth rate of the market in the period 2006–10 was 2. 7%. Table 2: Year 2006 2007 2008 2009 2010(e) CAGR: 2006–10 Source: Datamonitor Philippines soap market volume: million units, 2006–10(e) million units 84. 2 86. 6 89. 1 91. 5 93. 7 % Growth 2. 9 2. 9 2. 7 2. 4 2. 7% DATAMONITOR Figure 2: Philippines soap market volume: million units, 2006–10 (e) Source: Datamonitor DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 11 MARKET SEGMENTATION I MARKET SEGMENTATION IBar soap is the largest segment of the soap market in Philippines, accounting for 89. 6% of the market's total value. The liquid soap segment accounts for the remaining 10. 4% of the market. Table 3: Category Bar soap Liquid soap Total Source: Datamonitor Philippines soap market segmentation I:% share, by value, 2010(e) % Share 89. 6% 10. 4% 100% DATAMONITOR Figure 3: Philippines soap market segmentation I:% share, by value, 2010(e) Source: Datamonitor DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 12 MARKET SEGMENTATION II MARKET SEGMENTATION II Philippines accounts for 2. 3% of the Asia-Pacific soap market value.Thailand accounts for a further 3. 1 % of the Asia-Pacific market. Table 4: Category Thailand Philippines Malaysia New Zealand Rest of Asia-Pacific Total Source: Datamonitor Philippines soap market segmentation II: % share, by value, 2010(e) % Share 3. 1% 2. 3% 1. 0% 0. 4% 93. 3% 100% DATAMONITOR Figure 4: Philippines soap market segmentation II: % share, by value, 2010(e) Source: Datamonitor DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 13 MARKET SHARE MARKET SHARE Procter & Gamble Company, The is the leading player in the Philippine soap market, generating a 64. % share of the market's value. Colgate-Palmolive Company accounts for a further 16% of the market. Table 5: Company Procter & Gamble Company, The Colgate-Palmolive Company Unilever Others Total Source: Datamonitor Philippines soap market share: % share, by value, 2010(e) % Share 64. 4% 16. 0% 1. 9% 17. 8% 100% DATAMONITOR Figure 5: Philippines soap market share: % share, by value, 2010(e) Source: Datamonitor DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 14 FIVE FORCES ANALYSIS FIVE FORCES ANALYSIS The soap market will be analyzed taking manufacturers of soaps as players.The key buyers will be taken as distributors of soaps such as retailers, and suppliers of lye, solid fats and further inputs (e. g. water, antibacterial agents and moisturizers) used in the production of soaps as the key suppliers. Summary Figure 6: Forces driving competition in the soap market in Philippines, 2010 Source: Datamonitor DATAMONITOR The Philippines soap market is highly concentrated with top three players accounting for 82. 2% of the total market value. The market has the presence of leading players like Procter & Gamble Company, Colgate-Palmolive and Unilever. Independent retailers are the main buyers in the Philippines soap market.Supp liers to the personal hygiene market are also weakened by the scale of market players. Suppliers of ingredients and packaging are smaller relative to manufacturers, which decreases supplier power in this market. However, suppliers provide for a diverse client base and correspondingly supplier power is assessed as moderate overall. Attempting to enter this market is precarious, with new entrants competing with numerous sophisticated companies with large scale economies. The market is well developed and many of the players sell similar products, leading to an intensely competitive environment, with players competing for the same share of the market.However, the diversity of products offered by the market players reduces rivalry to a certain degree. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 15 FIVE FORCES ANALYSIS Buyer power Figure 7: Drivers of buyer power in the soap market in Phi lippines, 2010 Source: Datamonitor DATAMONITOR In Philippines, the main distribution channels for the soaps are independent retailers, which account for 52. 8% of the total sales value. Retailers often occupy a position of power in the supply chain which allows them to negotiate favorable contracts with manufacturers, this enhances buyer power.Furthermore, soaps are just one of a wide range of products sold by most retailers: this reduces the importance of this product to buyers, thus increasing buyer power further. However, branding is an important way of maintaining end-user loyalty, and as a result retailers are required to stock the more popular brands, which reduce their bargaining strength and buyer power. Overall buyer power is assessed as moderate. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 16 FIVE FORCES ANALYSIS Supplier power Figure 8: Drivers of supplier power in the so ap market in Philippines, 2010 Source: Datamonitor DATAMONITORCommercial bar soaps contain sodium tallowate, sodium cocoate, sodium palmate and similar ingredients, all of which are the results of reacting solid fats (tallow, coconut oil, and palm kernel oil respectively) with lye. Therefore key suppliers to the soap market are suppliers of lye, solid fats and further inputs (e. g. water, antibacterial agents and moisturizers) used in the production of liquid soaps. Chemical suppliers often supply lye to manufacturers, and these companies are often relatively largescale and few in number, which increases supplier power. Overall, supplier power is assessed as moderate in the Philippines soap market. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 115 – 0208 – 2010 Page 17 FIVE FORCES ANALYSIS New entrants Figure 9: Factors influencing the likelihood of new entrants in the soap market in Philippines, 2010 Source : Datamonitor DATAMONITOR There is limited product differentiation within the soap market, with the key segments consisting of bar and liquid soaps, and this coupled with weak market growth may act as a deterrent to potential new entrants. However, product variations can be achieved through the use of fragrances, and shape or design of soap bars etc. It may be possible for new entrants to achieve relative success stressing artisan production methods, e. g. handmade, natural aromatherapy soaps.Furthermore, it is important for new entrants to find a place for their products on the supermarket and drug store shelves; and as retail space is a finite resource, this means that new entrants must persuade the stores that it is worth displacing older brands to make way for a new product. Overall, the likelihood of new entrants is moderate. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 18 FIVE FORCES ANALYSIS Substitutes Figure 10: Factors influencing the threat of substitutes in the soap market in Philippines, 2010 Source: Datamonitor DATAMONITOR Substitutes to manufactured soap bars, and liquid soaps can be achieved through homemade versions of soaps. This method would allow consumers to tailor their production method with ingredients to suit their preferences.However, it is likely to be more expensive to buy ingredients separately than manufactured soaps, and the method used to produce the soap is relatively time consuming. Furthermore, the end results may also be unpredictable and would not produce the desired results compares to branded soaps. These factors are likely to limit the threat of such substitutes. Overall, the threat of substitutes is assessed as weak. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 19 FIVE FORCES ANALYSIS Rivalry Figure 11: Drivers of degree of rivalry in the soap market in Philippines, 2010 Source: Datamonitor DATAMONITOR The Philippines soap market is highly concentrated with top three players accounting for 82. 2% of the total market value.These companies are largely diversified, with product ranges covering markets beyond other personal care products, with leading player Colgate-Palmolive offering consumer products such as oral care, household surface, fabric care and pet nutrition products. This means that players aren't heavily reliant upon sales of soap products, which reduces the degree of rivalry to an extent. Overall, there is a moderate degree of rivalry in the Philippines soap market. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 20 LEADING COMPANIES LEADING COMPANIES Procter & Gamble Company, TheTable 6: Head office: Telephone: Local office: Telephone: Website: Financial year-end: Ticker: Stock exchange: Sour ce: company website Procter & Gamble Company, The: key facts One Procter & Gamble Plaza, Cincinnati, Ohio 45201, USA 1 513 983 1100 Distributing Philippines Inc. , 6750 Ayala Office Tower, Makati 1226, PHI 63 2 894 39 55 www. pg. com June PG New York DATAMONITOR Procter & Gamble Company (P) is engaged in the manufacture and marketing of consumer products. The company markets more than 300 brands in over 180 countries spanning the Americas, Europe, the Middle East and Africa (EMEA), and Asian region. It is headquartered in Cincinnati, Ohio and employs about 127,000 people.P sells its products through mass merchandisers, grocery stores, membership club stores, drug stores and in high-frequency stores. P is organized into three global business units (GBUs) and a global operations group. The GBUs of the company comprise beauty and grooming, health and well-being, and household care business units. The GBUs identify common consumer needs, develop new products and build its brands. The bu siness units comprising the GBUs are aggregated into six reportable segments: beauty; grooming; health care; snacks and pet care; fabric care and home care; and baby care and family care. The beauty GBU comprises the beauty and the grooming businesses; the health and well-being GBU consists of the health care, and the snacks and pet care businesses.The household care GBU comprises the fabric care and home care as well as the baby care and family care businesses. The beauty segment includes cosmetics, deodorants, hair care, skin care, prestige fragrances and personal cleansing. The hair care sub-segment consists of conditioner, hair colorants, salon products, shampoo and styling agents. The key brands offered by the segment include Head & Shoulders, Olay, Pantene, Head and Shoulders, Aussie, Fekkai, Nioxin and Wella. The key brands offered in the Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 201 0 Page 21 LEADING COMPANIES deodorant category include Old Spice, Secret and Gillette.Personal cleansing products include brands such as Camay, Gillette, Ivory, Olay, Old spice, and Zest in the body wash category. In September 2008, the Procter & Gamble acquired NIOXIN Research Laboratories, a player in the scalp care professional haircare segment. NIOXIN offers a range of products that focus on the scalp and are distributed through salons and salon stores in more than 40 countries. In April 2009, P sold its ethnic hair care company Johnson Products to a group of investors. Johnson Products is a major player in the ethnic hair care market in Americas with a range of 30 products that includes the Gentle Treatment and Ultra Sheen brands.In the same year P sold of its global Infusium 23 hair care business to Helen of Troy, a designer, developer and worldwide marketer of personal care and household consumer products. The grooming segment comprises blades and razors, face and shave prepa ration products (such as shaving cream), electric hair removal devices and small household appliances. The key brands marketed by the grooming segment include Braun, Fusion, Gillette and Mach3. The electric hair removal devices and small home appliances are marketed under the Braun brand. The healthcare segment includes oral care, feminine care, pharmaceuticals and personal health care businesses.The oral care products are marketed worldwide under the brands Crest and Oral-B. In December 2008, Panasonic Electric Works entered into a supply agreement with P to supply its Palsonic electric toothbrush, which P introduced in the US and European markets during late 2009 under its own brand name. In pharmaceuticals and personal health, P serves the global bisphosphonates market for the treatment of osteoporosis under the Actonel brand. It leads the market in nonprescription heartburn medications and in respiratory treatments. The snacks and pet care segment markets its products under the brands lams and Pringles. In the snacks business, the company sells potato chips through its Pringles brand.The fabric care and home care segment offers a wide range of fabric care products including laundry cleaning products and fabric conditioners; and home care products, including dish care, surface cleaners and air fresheners; and batteries. The segment markets its products under Ariel, Dawn, Downy, Duracell, Gain and Tide brands. The dish care products are offered under Cascade, Dawn, Ivory, Ariel and Joy brands. The baby care and family care segment offers baby wipes, bath tissues, diapers, facial tissues and paper towels under the following brands: Bounty, Charmin and Pampers. The company’s family care business primarily operates in North America.The global operations group consists of the market development organization (MDO) and global business services (GBS). The MDO comprises retail customer, trade channel and country-specific teams. It is Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 22 LEADING COMPANIES organized along five geographic regions: North America, Western Europe, Central & Eastern Europe/Middle East/Africa (CEEMEA), Latin America and Asia (comprises Japan, Greater China and ASEAN/Australia/India/Korea (AAIK)). The GBS also provides technology, processes and standard data tools to support the operations of GBUs and the MDO.P also operates P Professional, a business-to-business division that serves food services, commercial cleaning, lodging and vending industries. The company's North American operation covers Canada, Puerto Rico and the US regions. P&G has a presence in every country in Western Europe. In Western Europe, the company operates about 35 manufacturing plants and markets over 100 brands. P&G's CEEMEA includes the Balkans, Central Europe North, Central Europe South, Eastern Europe, Middle East, Sub Sahara, Turkey/Caucasia and the Central Asian Republics. In Latin America, the company operates 19 manufacturing sites, 12 distribution centers and a service center in 14 countries.P's Asian operation covers China, Japan, Korea, Hong Kong, India, Australia, New Zealand, Indonesia, Philippines, Singapore, Taiwan, Vietnam, Thailand, Sri Lanka, Malaysia and Bangladesh. P&G operates across Western Europe. The region accounts for about a quarter of the company’s total business. P&G markets over 100 brands in Europe. Some major brands marketed by the company in Europe include Pampers, Oral-B, Ariel, Always, Pantene, Mach3, Herbal Essences, Pringles, Lenor, Iams, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun. P&G launched Fairy autodishwashing in Western Europe in FY2008. The Asia-Pacific operations of P&G are divided into three sub-regions: Asean, Australia and India (AAI), Greater China (China and Taiwan) and North Asia (Japan and Korea).However, P&G is centralizing its Asia-Pacific opera tions into a single entity to increase its focus on emerging economies. The company is expected to merge GBUs for the three regional hubs into one to improve efficiency. In February 2010, P&G launched a plant-based hair care range under the brand Nature Fusion, comprising shampoo, conditioner and leave-in conditioner. The product range consists of ingredients derived from plants known for their traditional medicinal qualities. Key Metrics Procter & Gamble generated revenues of $78. 9 billion in the financial year (FY) ended June 2010, an increase of 2. 9% over 2009. The company's net income totaled $12. 7 billion in FY2010, a decrease of 5. 2% over 2009.The beauty and grooming GBU accounted for 34. 4% of the total revenues in FY2010. Revenues from beauty and grooming GBU reached $27. 1 billion in FY2010, an increase of 3% over FY2009. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 23 L EADING COMPANIES Table 7: $ million Procter & Gamble Company, The: key financials ($) 2006 68,222. 0 8,684. 0 135,695. 0 72,787. 0 138,000 2007 74,832. 0 10,340. 0 138,014. 0 71,254. 0 138,000 2008 79,257. 0 12,075. 0 143,992. 0 74,498. 0 138,000 2009 76,694. 0 13,436. 0 134,833. 0 71,451. 0 135,000 2010 78,938. 0 12,736. 0 128,172. 0 66,733. 0 127,000Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings DATAMONITOR Table 8: Ratio Procter & Gamble Company, The: key financial ratios 2006 12. 7% 20. 2% 120. 5% 69. 1% 53. 6% 8. 8% $494,362 $62,928 2007 13. 8% 9. 7% 1. 7% (2. 1%) 51. 6% 7. 6% $542,261 $74,928 2008 15. 2% 5. 9% 4. 3% 4. 6% 51. 7% 8. 6% $574,326 $87,500 2009 17. 5% (3. 2%) (6. 4%) (4. 1%) 53. 0% 9. 6% $568,104 $99,526 2010 16. 1% 2. 9% (4. 9%) (6. 6%) 52. 1% 9. 7% $621,559 $100,283 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company fil ings DATAMONITORPhilippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 24 LEADING COMPANIES Figure 12: Procter & Gamble Company, The: revenues & profitability Source: company filings DATAMONITOR Figure 13: Procter & Gamble Company, The: assets & liabilities Source: company filings DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 25 LEADING COMPANIES Colgate-Palmolive Company Table 9: Colgate-Palmolive Company: key facts 300 Park Avenue, New York City, New York 10022, USA 1 212 310 2000 1 212 310 3284 www. colgate. om December CL New York DATAMONITOR Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Colgate-Palmolive Company (Colgate) engages in the manufacture and marketing of a wide range of consumer products such as toothpastes, toothbrushes, detergents, shower gels, conditioners, shampoos, cleansers, bleaches and pet foods. The company markets its products in over 200 countries and territories throughout the world. It is headquartered in New York, the US and employs around 39,200 people. Colgate owns more than 80 brands across various product categories such as oral care, personal care, home care and pet nutrition.The principal global and regional trademarks owned by the company include Colgate, Palmolive, Mennen, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Fabuloso, Soupline, Suavitel, Hill’s Science Diet and Hill’s Prescription Diet. The company operates in two product segments: oral, personal and home care; and pet nutrition. The oral, personal and home care segment operates through four geographic divisions: North America, Latin America, Europe/South Pacific and Greater Asia/Africa, which sell to a variety of retail and wholesale customers and distributors. The oral care business of Colgate includes products such as toothpaste, toothbrushes, oral rinses and dental floss, and pharmaceutical products for dentists and other oral health professionals.The company offers a wide variety of toothpaste, which includes plaque and gingivitis prevention toothpaste, long lasting fresh breath toothpaste, tartar control toothpaste, baking soda and peroxide toothpaste, cavity protection toothpaste, and sensitivity relief toothpaste under the Colgate brand. The company also provides two types of toothbrushes: conventional and electric toothbrushes. The conventional toothbrushes include whole mouth clean toothbrush, fresh breath toothbrush, flexible head toothbrush Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 26 LEADING COMPANIES nd deep cleaning toothbrush. The company markets toothpastes under Colgate To tal and Colgate Max Fresh brands; manual toothbrushes under the Colgate 360 ° brand name; and oral rinses under Colgate and Colgate Plax brand names. The personal care business in the US offers shower gels, bar soaps, deodorants, antiperspirants, men's toiletries and liquid hand soaps. Outside the US, the business also offers shampoos and conditioners under the brands Palmolive and Caprice. Colgate markets shower gels through Palmolive and Softsoap brands; bar soaps under Palmolive, Irish Spring and Protex brands; and deodorants and antiperspirants under Speed Stick and Lady Speed Stick brands.The deodorants offered by Colgate comprise gel, stick, fragrance, and antiperspirant/deodorants. The body wash product line includes advanced moisture body wash, nourishing body wash, and fragrance body wash products. The liquid hand soaps consist of antibacterial soap, foaming hand soap, kitchen soap, moisturizing soap, fragrance soap, and decor soap. The bar soap products offering include deodorant protection bar soap, antibacterial bar soap, invigorating bar soap, moisturizing bar soap, and exfoliating bar soap. The men's toiletries include shaving cream, lotion after shave, after shave, splash on after shave, and moisturizing after shave.The home care business manufactures and markets dishwashing liquids, fabric conditioners and household cleaners. Colgate offers a wide variety of dishwashing products under Palmolive, Axion and Ajax brands. The product offering includes hand dishwashing, sensitive skin, antibacterial, oxy cleaning agents, automatic dishwashers, original formula, fruit scent, and floral scent and natural scent dishwashing products. Colgate markets these products under Ajax, Splash, Spring Sensation, and Oxy Plus brands. The fabric conditioner products comprise liquid fabric conditioners, dryer sheets, dark colours formula, floral scent, natural scent, and baby powder scent.The household cleaners are marketed under Fabuloso and Ajax brands and includ e wood cleaner, floor cleaner, all purpose cleaner, powder cleanser, spray formula, pre moistened wipes, and fruit scented products. The pet nutrition segment operates through Hill's pet nutrition brand, which is sold principally through the veterinary professionals and specialty pet retailers. The company supplies specialty pet nutrition products for dogs and cats in over 95 countries. Hill's markets pet foods primarily under two trademarks: Science Diet and Prescription Diet. Science Diet products are sold by authorized pet supply retailers and veterinarians for everyday nutritional needs. The Prescription Diet includes therapeutic products sold by veterinarians which enable them to manage disease conditions in dogs and cats by improving nutrition value in food intake.In the US, Colgate has its manufacturing and warehousing facilities used by the oral, personal and home care segment business in Morristown, New Jersey; Morristown, Tennessee; and Cambridge, Ohio. The pet nutrition s egment has major facilities in Bowling Green, Kentucky; Topeka, Kansas; Commerce, California; and Richmond, Indiana. The primary research centre for oral, personal and home care Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 27 LEADING COMPANIES products is located in Piscataway, New Jersey and the primary research centre for pet nutrition products is located in Topeka, Kansas. Piscataway, New Jersey also serves as the company’s global data centre.Outside the US, Colgate operates manufacturing facilities for the oral, personal and home care segment in Australia, Brazil, China, Colombia, France, Italy, Mexico, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world. Colgate offers shampoos, bath and shower gels, hand soaps and liquid soaps, as well as shaving products in the personal care segment. The bath and shower gels are marketed under the brand s such as Palmolive Naturals, Palmolive Aroma, and Palmolive Thermal. Shampoos and liquid hand soaps are marketed under the Palmolive Naturals brand, and soaps under Palmolive Naturals and Palmolive Aroma brands.The company markets its hair care product under Palmolive Halo brand name. Key Metrics Colgate-Palmolive Company generated revenues of $15. 6 billion in the financial year (FY) ended December 2010, an increase of 1. 5% over FY2009. The company's net income totaled $2. 2 billion in FY2010, a decrease of 3. 8% over FY2009. The oral, personal and home care segment recorded revenues of $13. 5 billion in FY2010, an increase of 2. 2% over FY2009. Greater Asia/Africa accounted for 22. 2% of the total revenues of the oral, personal and home care segment in FY2010. Revenues from Greater Asia/Africa reached $3 billion in FY2010, an increase of 12. 9% over FY2009.Table 10: $ million Colgate-Palmolive Company: key financials ($) 2006 12,237. 7 1,353. 4 9,138. 0 7,727. 1 34,700 2007 13,7 89. 7 1,737. 4 10,112. 0 7,825. 8 36,000 2008 15,329. 9 1,957. 2 9,979. 3 7,935. 0 36,600 2009 15,327. 0 2,291. 0 11,134. 0 7,877. 0 38,100 2010 15,564. 0 2,203. 0 11,172. 0 8,355. 0 39,200 Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 28 LEADING COMPANIES Table 11: Ratio Colgate-Palmolive Company: key financial ratios 2006 11. 1% 7. 4% 7. 4% 8. 0% 84. 6% 15. % $352,671 $39,003 2007 12. 6% 12. 7% 10. 7% 1. 3% 77. 4% 18. 1% $383,047 $48,261 2008 12. 8% 11. 2% (1. 3%) 1. 4% 79. 5% 19. 5% $418,850 $53,475 2009 14. 9% N. M 11. 6% (0. 7%) 70. 7% 21. 7% $402,283 $60,131 2010 14. 2% 1. 5% 0. 3% 6. 1% 74. 8% 19. 8% $397,041 $56,199 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings D ATAMONITOR Figure 14: Colgate-Palmolive Company: revenues & profitability Source: company filings DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 29LEADING COMPANIES Figure 15: Colgate-Palmolive Company: assets & liabilities Source: company filings DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 30 LEADING COMPANIES Unilever Table 12: Unilever: key facts Unilever House, 100 Victoria Embankment, London EC4Y 0DY, GBR 44 20 7822 5252 44 20 7822 5951 www. unilever. com December UL New York DATAMONITOR Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Unilever is a global manufacturer and marketer of consumer goods in the food, personal and homecare segments.Unilever operates under a dual structure. The group has two parent companies: Unilever NV and Unilever plc. Unilever NV is a public limited company registered in the Netherlands, while Unilever plc is a public limited company registered in the UK and Wales. The two parent companies, Unilever NV and Unilever plc, along with the group companies, operate as a single economic entity: Unilever. It operates through subsidiaries in Germany, Switzerland, France, the UK, the US, and China and has operations in over 170 countries. The group's primary operating segments comprises three geographic regions: Asia, Africa, Central and Eastern Europe; the Americas; and Western Europe.Although Unilever's operations are managed on a geographical basis, the group manages its products under four categories: savoury, dressings and spreads; ice cream and beverages; personal care; and home care and other operations. These categories are Unilever’s principal product areas. The savoury, dressings and spreads product category includes products like soups, bou illons, sauces, snacks, mayonnaise, salad dressings, olive oil, margarines, spreads and cooking products such as liquid margarines, and frozen food products. Unilever's major brands in this segment includes: Knorr, Hellmann's, Becel/Flora (Healthy Heart), Rama/Blue Band (Family Goodness), Calve, Wish-Bone, Amora, Ragu and Bertolli.The company markets its frozen food products under Findus, Sagit, Cogesal and Iglo brand names among others. The ice cream and beverages product category includes sales of ice cream, tea-based beverages, weight management products, and nutritionally enhanced staples sold in developing markets. Unilever's major brands in ice cream are sold under the international Heart brand which includes Cornetto, Magnum, Carte Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 31 LEADING COMPANIES d’Or and Solero, Wall’s, Kibon, Algida and Ola. Its tea-based bever age brands include Lipton, Brooke Bond and PG Tips.In addition, Unilever has weight management products such as Slim Fast, and nutritionally enhanced products include Annapurna and AdeS brands. The personal care product category offers skin care, facial care and hair care products; deodorants and anti-perspirants; and oral care products. The company offers six global brands which are the core of company's business in the mass skin care, daily hair care and deodorants product areas that includes Dove, Lux, Rexona (including Sure and Degree), Sunsilk (including Seda/Sedal), Axe/Lynx and Pond’s. Other key brands include Suave, Clear, Lifebuoy and Vaseline, along with Signal and Close Up in the oral care category.In December 2010, the company acquired the personal care business of the Sara Lee Corporation, which was announced in September 2009. The Sara Lee brand includes Sanex, Radox and Duschdas. Home care and other operations include household products, such as laundry tablets , powders and liquids, soap bars and cleaning products. Unilever's global brands in home care products include Cif, Comfort, Domestos, Omo, Radiant, Surf and Sunlight brands. Other brands marketed by this segment include Omo Surf, Comfort, Radiant and Skip. During late 2008, Unilever further expanded its household and personal hygiene portfolio by acquiring Cosmivoire, a Cote d'Ivoire-based manufacturer and supplier of food, household, and personal hygiene products.Unilever also announced plans to expand its Asia Pacific operations within home care division. In line with this, Unilever Sri Lanka made an offer to acquire the trademark of Wonderlight Consumer Products Company, in February 2009. Wonderlight Consumer Products Company is a Sri Lankan-based manufacturer of laundry soaps, baby soap, herbal soap, toilet soap, washing powder, scouring powder, and dish powder. Key Metrics Unilever generated revenues of $58. 6 billion in the financial year (FY) ended December 2010, an increase of 11. 1% as compared to 2009. The company's net income reached $5. 6 billion in FY2010, an increase of 25. 9% over FY2009. Unilever’s personal care division recorded revenues of $18. billion in FY2010, an increase of 16. 2% over FY2009. Asia, Africa and Central & Eastern Europe, Unilever's largest geographical market, accounted for 40% of the total revenues in FY2010. Revenues from Asia, Africa and Central & Eastern Europe reached $23. 4 billion in FY2010, an increase of 18. 7% over FY2009. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 32 LEADING COMPANIES Table 13: $ million Unilever: key financials ($) 2006 52,514. 3 6,285. 8 49,109. 8 33,647. 7 179,000 2007 53,236. 3 5,150. 5 49,414. 5 32,433. 0 174,000 2008 53,681. 4 6,659. 3 47,877. 8 34,137. 9 174,000 2009 52,754. 4,464. 3 49,035. 6 32,429. 0 163,000 2010 58,634. 5 5,622. 1 54,534. 5 34,560. 5 167,000 Revenues Net incom e (loss) Total assets Total liabilities Employees Source: company filings DATAMONITOR Table 14: â‚ ¬ million Unilever: key financials (â‚ ¬) 2006 39,642. 0 4,745. 0 37,072. 0 25,400. 0 2007 40,187. 0 3,888. 0 37,302. 0 24,483. 0 2008 40,523. 0 5,027. 0 36,142. 0 25,770. 0 2009 39,823. 0 3,370. 0 37,016. 0 24,480. 0 2010 44,262. 0 4,244. 0 41,167. 0 26,089. 0 Revenues Net income (loss) Total assets Total liabilities Source: company filings DATAMONITOR Table 15: Ratio Unilever: key financial ratios 2006 12. 0% 3. 2% (6. 1%) (17. 4%) 68. 5% 12. % $293,376 $35,116 2007 9. 7% 1. 4% 0. 6% (3. 6%) 65. 6% 10. 5% $305,956 $29,601 2008 12. 4% 0. 8% (3. 1%) 5. 3% 71. 3% 13. 7% $308,514 $38,272 2009 8. 5% (1. 7%) 2. 4% (5. 0%) 66. 1% 9. 2% $323,645 $27,388 2010 9. 6% 11. 1% 11. 2% 6. 6% 63. 4% 10. 9% $351,105 $33,665 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings DATAMONITOR Ph ilippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 33 LEADING COMPANIES Figure 16: Unilever: revenues & profitability Source: company filings DATAMONITORFigure 17: Unilever: assets & liabilities Source: company filings DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 34 DISTRIBUTION MARKET DISTRIBUTION Independent Retailers form the leading distribution channel in the Philippine soap market, accounting for a 52. 8% share of the total market's value. Specialist Retailers accounts for a further 14. 4% of the market. Table 16: Channel Independent Retailers Specialist Retailers Supermarkets / hypermarkets Others Total Source: Datamonitor Philippines soap market distribution: % share, by value, 2010(e) % Share 52. 8% 14. 4% 14. 4% 18. 5% 100% DATAMONITORFigure 18: Philippines soap market d istribution: % share, by value, 2010(e) Source: Datamonitor DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 35 MARKET FORECASTS MARKET FORECASTS Market value forecast In 2015, the Philippine soap market is forecast to have a value of $156. 8 million, an increase of 18. 6% since 2010. The compound annual growth rate of the market in the period 2010–15 is predicted to be 3. 5%. Table 17: Year 2010 2011 2012 2013 2014 2015 CAGR: 2010–15 Source: Datamonitor Philippines soap market value forecast: $ million, 2010–15 $ million 132. 2 137. 0 141. 9 146. 8 151. 7 156. PHP million 5,982. 8 6,199. 1 6,417. 5 6,639. 2 6,862. 1 7,092. 5 â‚ ¬ million 99. 6 103. 2 106. 9 110. 6 114. 3 118. 1 % Growth 3. 7% 3. 6% 3. 5% 3. 5% 3. 4% 3. 4% 3. 5% DATAMONITOR Figure 19: Philippines soap market value forecast: $ million, 2010–15 Source: Datamonitor DATAMONITOR Phil ippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 36 MARKET FORECASTS Market volume forecast In 2015, the Philippine soap market is forecast to have a volume of 103. 9 million units, an increase of 10. 9% since 2010. The compound annual growth rate of the market in the period 2010–15 is predicted to be 2. 1%.Table 18: Year 2010 2011 2012 2013 2014 2015 CAGR: 2010–15 Source: Datamonitor Philippines soap market volume forecast: million units, 2010–15 million units 93. 7 96. 0 98. 1 100. 1 102. 0 103. 9 % Growth 2. 4% 2. 5% 2. 2% 2. 0% 1. 9% 1. 9% 2. 1% DATAMONITOR Figure 20: Philippines soap market volume forecast: million units, 2010–15 Source: Datamonitor DATAMONITOR Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 37 MACROECONOMIC INDICATORS MACROECONOMIC INDICATORS Ta ble 19: Year 2006 2007 2008 2009 2010(e) Source: Datamonitor Philippines size of population (million), 2006–10 Population (million) 86. 0 87. 6 89. 3 91. 0 92. 7 % Growth 2. 0% 1. 9% 1. 9% 1. 9% 1. 9% DATAMONITOR Table 20: Year 2006 2007 2008 2009 2010(e)Philippines gdp (constant 2000 prices, $ billion), 2006–10 Constant 2000 Prices, $ billion 99. 2 106. 2 110. 2 111. 3 119. 2 % Growth 5. 4% 7. 1% 3. 7% 1. 1% 7. 1% DATAMONITOR Source: Datamonitor Table 21: Year 2006 2007 2008 2009 2010(e) Philippines gdp (current prices, $ billion), 2006–10 Current Prices, $ billion 117. 8 144. 3 170. 2 165. 2 183. 6 % Growth 20. 2% 22. 5% 18. 0% (3. 0%) 11. 2% DATAMONITOR Source: Datamonitor Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 38 MACROECONOMIC INDICATORS Table 22: Year 2006 2007 2008 2009 2010(e) Philippines inflation, 2006–10 Inflation Rate (%) 6. % 2. 8% 9. 3% 3. 2% 3. 8% DATAMONITOR Source: Datamonitor Table 23: Year 2006 2007 2008 2009 2010(e) Philippines consumer price index (absolute), 2006–10 Consumer Price Index (2000 = 100) 137. 9 141. 8 155. 0 159. 9 166. 0 DATAMONITOR Source: Datamonitor Table 24: Year 2006 2007 2008 2009 2010 Philippines exchange rate, 2006–10 Exchange rate ($/PHP) 51. 4087 46. 2140 44. 5728 47. 7318 45. 2396 Exchange rate (â‚ ¬/PHP) 64. 5003 63. 2358 65. 2211 66. 5482 60. 0503 DATAMONITOR Source: Datamonitor Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 39 APPENDIX APPENDIX MethodologyDatamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-checked and presented in a consistent and accessible style. Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry exp erts using highly complex modeling & forecasting tools, Datamonitor’s in-house databases provide the foundation for all related industry profiles Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions – Market definitions are standardized to allow comparison from country to country.The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources, including: National/Governmental statistics International data (official international sources) National and International trade associations B roker and analyst reports Company Annual Reports Business information libraries and databases Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and emand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 40 APPENDIX Industry associations International Association for Soaps, Detergents and Maintenance Products Square Marie-Louise 49, B-1000 Brussels, Belgium Tel. : 32 2 230 8371 Fax: 32 2 230 8288 www. aise-net. org Related Datamonitor research Industry profiles Soap in Malaysia Soap in Thailand Philippines – Soap à ‚ © Datamonitor. This profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 41 APPENDIX DisclaimerAll Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability hatever for actions taken based on any information that may subsequently prove to be incorrect. Philippines – Soap  © Datamonitor. This profile is a licensed product and is not to be photocop ied 0115 – 0208 – 2010 Page 42 ABOUT DATAMONITOR ABOUT DATAMONITOR The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. 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Summary Reports Our series of company, industry and country profiles complements our premium products, providing top-level information on 30,000 companies, 3,000 industries and 100 countries.While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need – including predictions and forecasts. Datamonitor consulting We hope that the data and analysis in this profile will help you make informed and imaginative business decisions. If you have further requirements, Datamonitor’s consulting team may be able to help you. For more information about Datamonitor’s consulting capabilities, please contact us directly at [email  protected] com. Philippines – Soap  © Datamonitor. Thi s profile is a licensed product and is not to be photocopied 0115 – 0208 – 2010 Page 43